Digital Audit – SEO, PPC, UX & CRO
Before investing more budget or expanding into new markets, gain a complete, independent view of your digital marketing performance.
We identify what drives your results, what holds you back, and how to optimize your lead generation system for sustainable growth.
Audit pricing starts at €1,500.
When should you reach out to us?
01
You’re preparing for international expansion and want to assess your digital readiness.
02
Advertising costs are rising, but conversions are stagnating or even falling.
03
Unclear reporting - you don’t fully trust your analytics or don’t see the whole picture.
04
You want an independent, data-driven second opinion on your marketing performance.
Clients we worked with
"I had the pleasure of working with Milan as a SEO consultant on a number of projects in B2B industry. He is highly skilled professional, always updated with fast paced industry knowledge and brilliant on achieving challenging goals. On the top of that he is a bright leader, and a strong motivator for his team, and even clients."
I’ve had the pleasure of working with Milan Fiala in his role as an external SEO and digital strategy expert supporting our enterprise initiatives. Milan consistently demonstrates a deep understanding of the complexities and demands that come with operating in large-scale corporate environments.
His SEO expertise is not only technically sound but also strategically aligned with the broader goals of enterprise-level marketing. Milan brings structure and clarity to every project, managing timelines, stakeholders, and deliverables with impressive precision. His project management skills ensure that even the most complex initiatives stay on track.
What I value most is Milan’s reliability and strong sense of accountability. As a service provider, he operates with the same level of commitment and ownership you’d expect from an internal team member. He’s proactive, dependable, and always delivers on his promises—qualities that are especially critical when working across departments and regions.
I highly recommend Milan to any organization looking for a trusted partner who understands the pace, scale, and expectations of enterprise business.
We’ve been working with Milan in our agency for several years now, primarily on SEO projects targeting German-speaking markets. From the very beginning, he has proven to be highly reliable – he’s independent, knows exactly what he’s doing, and always delivers what we’ve agreed on.
Beyond SEO itself, he also supports us with consulting and analytics, both of which are truly top-notch. He has a strong grasp of the bigger picture and often brings valuable insights that help move our projects in the right direction.
What I value most about Milan is his independence, professionalism, and strong results-oriented approach. We can rely on him 100%. He meets deadlines, keeps a close eye on client KPIs, and actively seeks solutions that work.
Equally important, he’s great to work with on a personal level. Our collaboration is not only effective but also genuinely enjoyable. It’s a pleasure working with him, and we’re glad to have him as a partner. I would definitely recommend him to anyone looking for high-quality SEO.
"Milan has been acting as a Google Certified Trainer for the second year. During this time, he has been part of our Business Academy as a lecturer and also engaged in the export accelerator as a consultant. Czech and Slovak e-shops were long afraid of exporting to German-speaking countries, but with Milan's cooperation, there's nothing to fear – he has helped several e-shops not only enter the German market but also succeed and grow there."
I’ve been working with Going.international on expanding the Ahinsa Shoes brand into Germany. Milan Fiala knows this market inside out — every step is well thought out, backed by experience and data, and carefully evaluated afterwards. 🎯
"Working with Milan has always been perfect; he has a solid grasp of the German market and is an excellent professional. Moreover, it's genuinely apparent that he wants to help us in our business. What was agreed upon always held true."
SEO & AI Search Audit
Our SEO audit reveals how prepared your website is for international visibility and growth. We combine expert analysis with AI insights to uncover what truly drives performance.
1. Technical audit: indexing, hreflang, Core Web Vitals, and loading speed analyzed through AI-assisted diagnostics.
2. Competition analysis: AI benchmarks your content and keywords against top competitors to expose hidden growth gaps.
3. Action plan & next steps: Clear priorities that turn SEO insights into measurable results across every market you target.
PPC Audit
We combine performance data with strategic insights to identify wasted spend, reveal hidden opportunities, and ensure your campaigns deliver measurable ROI.
Account structure & tracking: We analyze campaign architecture, conversion tracking, bidding models, and audience targeting to reveal inefficiencies and missed opportunities.
Performance & spend analysis: AI-assisted benchmarking helps us uncover where your ad spend leaks — and where to reinvest for higher return.
Action plan & optimization roadmap: You receive a clear, prioritized plan to cut waste, improve targeting, and scale what truly drives profit across channels and markets.
UX Review
Your website’s user experience directly impacts conversions.
We will mostly focus on:
landing pages;
main conversion elements;
forms;
and navigation paths to identify friction points that discourage users.
Mobile responsiveness, page speed, and clarity of messaging are also tested. Our review helps you create a smoother journey that turns more visitors into customers.
CRO Analysis
Even with strong traffic, many websites fail to convert their full potential.
Our conversion optimization audit reveals what motivates users to act and where that momentum is lost.
1. Conversion journey: We review calls-to-action, design elements, and content hierarchy to identify barriers that stop users from completing key actions.
2. Behavioral insights: Using heatmaps, session recordings, and funnel analysis, we visualize where users hesitate or drop off.
3. Growth roadmap: You receive a set of data-backed recommendations to streamline the user journey, increase conversion rates, and maximize the value of every visitor.
Our expertise
01. The process
02. Content SEO
03. Presentation & workshop
04. Deliverables
01. The process
We begin with a kick-off call to align on your goals and target markets. Then we gather access to the necessary tools (GA4, Ads, GSC, Ahrefs, Hotjar) and dive into your data.
02. Next steps
Our team evaluates SEO, PPC, UX and CRO across dozens of checkpoints. We score each area, identify quick wins, and highlight long-term blockers.
03. The results and presentation
Instead of sending you a generic PDF, we present the findings in a collaborative session. You’ll understand what’s working, what’s leaking budget, and how to fix it.
04. Final roadmap
You’ll receive a clear roadmap, priority matrix, and actionable recommendations across SEO, PPC, UX and CRO. The goal is clarity and practical steps, not theory...
The Most Common
Challenges
You plan to expand into new markets but aren’t sure if your digital performance is strong enough. Without a proper audit, expansion can drain budget instead of accelerating growth.
Your ad spend keeps increasing, but your conversions remain flat. PPC campaigns look active, yet results don’t reflect the money spent.
You don’t fully trust your analytics or reporting. Numbers don’t add up, GA4 feels messy, and you lack clarity for decision-making.
Your SEO is weak in international search results. Local competitors outrank you, content gaps exist, and hreflang isn’t working.
Visitors drop off before converting. Forms are abandoned, landing pages underperform, and the funnel leaks leads.
Why work with us?
Every project is different, and so is our approach.
We focus on what truly moves the needle: clear priorities, realistic steps, and measurable impact within your budget and resources.
We don’t just translate or optimize — we localize and adapt your digital presence for each market.
Our team of native speakers and local experts ensures your message feels authentic, relevant, and persuasive.
From small e-shops to international brands, we’ve helped companies grow across industries.
We understand the real challenges of expansion, from cultural nuances to technical hurdles, and find practical solutions that support sustainable growth.