

Looking to enter the German market?
We help you expand abroad and ensure your brand gets seen – even in the age of AI.
Our small team combines an AI-first approach with a sharp focus on performance-driven SEO.

10+ years of experience & unique know-how
Hi, I'm Milan Fiala. As a freelancer and digital marketer, I help companies grow through smart digital strategies. Today, I lead the team at Going.international. We work smart, fast, and strategically. We support companies on their growth journey – whether it's taking the first steps abroad, localizing websites, creating content strategies, or running performance-driven campaigns. Our approach is simple: AI-first, but always with a human decision at the end.
Search Engine Optimization
We help you get seen where people (or algorithms) are searching – from Google and YouTube to AI agents like ChatGPT.
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International expansion
We can help with your international expansion process with in-depth market analyses, website localization, and digital marketing strategy.
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Brand Awareness Reporting
We can measure the development of your brand’s awareness monthly using the Share of Search method, starting from just €29 per month.
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"Milan has been acting as a Google Certified Trainer for the second year. During this time, he has been part of our Business Academy as a lecturer and also engaged in the export accelerator as a consultant. Czech and Slovak e-shops were long afraid of exporting to German-speaking countries, but with Milan's cooperation, there's nothing to fear – he has helped several e-shops not only enter the German market but also succeed and grow there."
"Milan is an expert in SEO and UX for the German market. During consultations, he sought functional solutions with a focus on business and priorities."
"I can recommend Milan as a reliable and passionate marketing consultant. He has a strong understanding of the German online market, which he easily translates into practical suggestions. I appreciate his broad expertise - he helps us in many areas, from technical SEO to pricing strategies. He usually does not settle for a 'no' if he believes a proposal will help achieve our goals."
"I had the pleasure of working with Milan as a SEO consultant on a number of projects in B2B industry. He is highly skilled professional, always updated with fast paced industry knowledge and brilliant on achieving challenging goals. On the top of that he is a bright leader, and a strong motivator for his team, and even clients."
I’ve had the pleasure of working with Milan Fiala in his role as an external SEO and digital strategy expert supporting our enterprise initiatives. Milan consistently demonstrates a deep understanding of the complexities and demands that come with operating in large-scale corporate environments.
His SEO expertise is not only technically sound but also strategically aligned with the broader goals of enterprise-level marketing. Milan brings structure and clarity to every project, managing timelines, stakeholders, and deliverables with impressive precision. His project management skills ensure that even the most complex initiatives stay on track.
What I value most is Milan’s reliability and strong sense of accountability. As a service provider, he operates with the same level of commitment and ownership you’d expect from an internal team member. He’s proactive, dependable, and always delivers on his promises—qualities that are especially critical when working across departments and regions.
I highly recommend Milan to any organization looking for a trusted partner who understands the pace, scale, and expectations of enterprise business.
"I have collaborated with Milan on several international projects. Always professional and exceptionally well-prepared. His practical experience has often helped us break through the concrete wall that Czech companies face in the German online environment. I recommend his services to anyone planning to expand into the German market."
"Working with Milan has always been perfect; he has a solid grasp of the German market and is an excellent professional. Moreover, it's genuinely apparent that he wants to help us in our business. What was agreed upon always held true."
"The cooperation was great and professional. The results of the SEO analysis were clearly formulated and understandable. The analysis gave us suggestions for improving the current website, building new content and several suggestions on what to improve."