Digital expansion / DACH & CEE region

I can assist you through all phases of entering a foreign market. Expanding into international markets is often a critical endeavor for most companies – it can either lead to significant scalable growth for your business or result in substantial financial losses without notable successes. Having witnessed both outcomes throughout my career, I advise not to leave anything to chance and to not underestimate the preparation required for entering foreign markets.

I cooperate with native speakers from Germany, Austria, Poland, Czechia and Slovakia.

Thinking about expansion in a big-picture way

1. Generally, expansion is costly. Investments rarely yield returns within just a few months. This should be considered right from the initial discussions.
2. Expensive quantitative analyses aren’t always necessary. Plenty of data can be obtained from community Facebook groups or positive/negative reviews of competitors.
3. Simply translating a website and launching PPC campaigns is not enough. From the beginning of the expansion, it’s essential to consider content marketing, community engagement, thoughtfully crafted newsletters, etc.
4. Website localization is crucial. Without appearing credible, and lacking local payment methods, or local certifications, you won’t succeed.
5. Expanding without knowledge of the target language is difficult. A native speaker should be involved from the initial phase of expansion analysis.
6. From the start of your presence in the target market, it’s necessary to build online PR. You’ll have zero brand awareness in a new market. It’s important to anticipate that customers will likely Google your brand before inquiring. Controlling the first page of Google results should be a priority from day one.