Brand
Awareness
Reporting
Understanding how visible your brand truly is has never been easier. With our Share of Search- based reporting, you can track how your brand awareness develops month by month - without the need for expensive surveys or long research cycles.
This method shows how often your brand is searched for online compared to competitors, providing a clear picture of your market visibility and consumer interest. It's the most efficient way to monitor brand performance and discover growth opportunities in real time.
How to Measure the Brand Awareness?
The brand strength measurement utilizes the concept of Share of Search. This method is a considerably cheaper alternative to traditional market research, while still providing highly accurate results.
Share of Search is a metric that expresses the search volume of a specific brand term relative to the total search volume in a given category or market. It is an indicator that measures how frequently a brand or its products are searched for in search engines compared to its competitors. This ratio can be used to estimate market influence and consumer awareness of the brand.
The importance of Share of Search lies in its ability to predict market trends and changes in consumer behavior. An increase in a brand's search share can signal growing interest and a potential increase in market share. Conversely, a decrease in Share of Search might indicate challenges the brand is facing or a loss of public interest.
The accuracy of this method and its low implementation cost make it an attractive choice for companies looking for effective ways to monitor their market position without substantial investments in traditional surveys.
Our specific application combines outputs from three different SEO tools and data from Google Search Console, providing a comprehensive view of the brand’s position and strength in the digital space.
What You Get?
01
The search share of your brand relative to competitors.
02
The total search volume of your brand and the total search volume of your competitors.
03
A report of brand keywords, including current positions in search results.
All data will be updated monthly. If interested, we can process data up to 16 months retrospectively.
What is the added value of our report?
01
The report is suitable for companies of all sizes.
02
We combine four different data inputs for maximum accuracy.
03
We can process the development of brand strength up to 16 months retrospectively.
04
Unlimited number of competitors to track.
Master sample
